Event Planning - Event Marketing (Part V)

Your website

Creating a website can be challenging for many individuals due to the time and cost involved. Fortunately, there are now free or low-cost alternatives available that enable you to build a high-quality website quickly. WordPress is the most popular free platform for developing a basic professional site, allowing you to create an impressive website on your own in a short period of time. With WordPress powering over 20% of all websites, it has become an industry standard. Additionally, platforms like Wix.com and SquareSpace.com offer affordable options to create visually appealing websites within a matter of days or even hours.

If you prefer not to build a website yourself, you have the option to enlist the services of a professional on freelance platforms such as UpWork.com or Fiverr.com for a cost ranging from $200 to $300.

Your total costs would be:

Domain name: $10/year

Website hosting: $5-10/month

Website development: $200-300 one-time fee

Owning a website provides you with extra marketing opportunities. By posting event announcements on your website, it can appear in Google search results for queries such as "event_type in city_name." For instance, key searches for me included "group hikes in San Francisco" or "outdoor groups in San Francisco." During promotion, my website ranked for these searches, attracting interested attendees who were actively seeking events like the ones I organized.

Additionally, on your website, you have the opportunity to gather individuals' email addresses and advertise your social media profiles, enabling you to promote upcoming events.

There are numerous advantages that come with having your own website. You can engage in blogging, establish a personal brand, and generate income through the site by displaying advertisements and selling products or services that you already offer at your events.

Genadinik, Alex, Event (2014) Planning: Management & Marketing For Successful Events, Kindle, ISBN: 1519178204, 

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