Trade Show Success Series - Part 2
- docalmendarez
- Jun 14, 2024
- 2 min read
Equipment
Your equipment should be professional, modern, and designed in a way where it complements the culture of the company! It should never look messy, nor look old, because the look of your booth or setup will be the first characteristic of what people will think your company is about. People tend to be persuaded by the authority a professional look gives off.
Tablecloths can’t be wrinkled; evidence of drinks and garbage can’t be on top of the equipment. If you are promoting a beverage, then make sure you have samples that are clean and poured in an orderly fashion. A good example would be about five samples poured for every flavor. Make sure your tablecloth is a color that doesn’t look bad if something spilled on it. Cotton would be bad. If you have a tech company, you’re promoting then make sure the things you are showing are simple to understand and designed for public interaction.
Color scheme, graphics, staff, backdrop, and equipment should all look related no matter the product, service, or company you're promoting. I’m not going to go into all the industries and on how they should look, but there is a similar look to all successful and influential setups.
If you have a product or service that's geared to serving kids, then make sure your setup has fun activities, videos, and games, because that’s what kids care about. But make sure it still screams professionalism for the parents. They will be relentlessly pulled in that direction from the kids who can’t wait to get there.
Your booth should occupy and entertain the kids while winning the trust and respect of the adults! Both parties should be entertained, informed, and happy. The look of your booth and setup should be balanced, color scheme matching and organized for the movement of not only the consumers but your employees who need to move around and engage the population.
Never let the equipment you use or need get in the way of the overall goal! Consumers are what matter most, then the delivery of the message.
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