Event Planning - Event Marketing (Part X)
- Alex Genadinik
- Sep 5, 2024
- 2 min read
Event video transcripts turned into blog posts
By recording events on video, you can transcribe them to create additional content. This often-overlooked option provides a simple method for content generation. Transform the video transcripts into blog posts, share them on social media, and optimize them for Google search rankings to increase traffic to your website.
Similar to how event videos can increase your visibility on YouTube, a blog can assist in attracting search traffic. Blog articles offer an opportunity to appear in Google search results for the same keywords you focus on in your YouTube content.
Furthermore, this strategy is considered long-term as achieving a high ranking on Google for particular keywords typically results in sustained traffic over an extended period.
Promotion of the event after the event
After the event, create a blog post detailing the event. Be sure to incorporate any photos or videos you captured, and then distribute the post to your email subscribers and across social media platforms.
Sending out this blog post could potentially sway those who missed the event to reconsider attending next time, while also serving as a pleasant reminder to those who did attend about the event's excellence, possibly motivating them to come again. Moreover, individuals who recognize themselves in event photos or videos might be inclined to share them on social media, providing you with some additional promotion.
It is important to express gratitude to your attendees in a follow-up email after the event. In this message, you can request feedback on how to enhance future events and suggest that your attendees connect with you on various social media platforms to stay updated on upcoming events.
Encouraging sharing will increase engagement and help people remember your event. As you prepare to promote your next event and kickstart the event marketing process once more, promoting it should be simpler as you will have gained more social media followers and email subscribers by then, along with a more involved audience to target. This audience is expected to expand with each event you organize, paving the way for significant growth.
How the memory of your events impacts future attendance
Daniel Kahneman, a Nobel laureate and the pioneer of behavioral economics, is renowned for his studies on the distinction between our real-time experiences and our memories of those experiences. His research suggests that we possess both an "experiencing self" and a "remembering self," both of which influence how we perceive past events.
For instance, if you had a fantastic time at an event but encountered something extremely negative towards the end, that negative incident could impact your overall recollection of the event. It could even overshadow all the positive memories you created in the beginning.
Ensuring that your attendees have fantastic and unforgettable experiences at your events is crucial for encouraging their return to future events. This can be achieved by incorporating numerous memorable moments, offering personalized experiences, and saving the best for last to leave a lasting impression.
Genadinik, Alex, Event (2014) Planning: Management & Marketing For Successful Events, Kindle, ISBN: 1519178204,
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