Event Planning Series - Management & Marketing

INTRODUCTION

Who is this series for and how to use it

Events can take all shapes and sizes. They can range from a multi-day music festival attended by tens of thousands of people to a hobbyist meeting attended by only a handful of enthusiasts. The scope of what goes into organizing and planning each event varies; however, with careful planning and the strategies outlined in this series, you should be armed to tackle any event with confidence.

If you are an experienced event manager or if you put on large corporate events, this series may feel basic, but it should still give you a few useful takeaways and reminders of good practices.

This series is ideal for a small business owner or a solopreneur either starting an event series as a main business, or a business owner looking to start an event series as a marketing strategy to drive clients to their small business.

As part of my research for this series, I interviewed two project managers at event management companies that put on large events to see whether they used more advanced strategies than those presented in this series. They confirmed that they did not use more complex strategies or documentation for planning than is already contained in this series. So, rest assured that this series covers what you will need to know to put on successful events.

From my experience as a business coach, I often find that when people ask for more and better strategies on top of the common strategies, the issue is usually lack of execution of the basic strategies. So, as you go through this knowledge, make sure to understand the most important strategies, and focus on executing them to the best of your ability.

Having a brilliant idea for an event is great, but the devil is often in the details. To illustrate that, I will share some of my experiences and mistakes when I started an event series, and then we’ll move onto proper event planning, management, and marketing.

Goals for your event(s)

From the outset, you must be clear on a singular goal for your event. Obviously, you would like as many good things to happen as possible. You might want to make money, build a brand, grow a community, promote another business through your events, and much more. But one of those things must be the main focus so you can structure all your ensuing strategies to first and foremost achieve your main goal.

In order to achieve your goals, you must have a cohesive strategy for doing so. Starting with the next blog in this series, we will go over how to make your events well planned and organized so they can help you achieve your goals.

Genadinik, Alex. Event Planning: Management & Marketing For Successful Events: Become an event planning pro & create a successful event series (pp. 12-13). Alex Genadinik. Kindle Edition.

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