Trade Show Success Series - Part 5
- Antjuan Davis
- Jun 19, 2024
- 1 min read
WHERE THE MAGIC IS
Gifts, gifts, gifts, are the magic behind a successful campaign!!!!!!!!!!! If you pass them out, they will come. It almost doesn’t matter what the gift is, as long as it’s something cool or something they can use. Great gifts would be glasses, candy, fans (on a hot day), etc., but the gift that brings the masses and commands total compliance is T-SHIRTS! The gift must be cool and command excitement.
Don’t put too much info on your gifts, like your whole mission statement. No one cares, and it just becomes less and less useful the more info you put on the product. A simple website or a small slogan will be enough, or even just your business name. Don’t destroy the product and your chance of accessing the masses by throwing up on the consumers with your entire sales pitch on the product.
When a person receives a gift, they are more enticed to the point of manipulation to listen to whatever you have to say. It’s in the soul of everything that has life on this planet to want to do for others when they have given you something. First, give to the consumers and add value before you ask or expect ANYTHING!!! No matter if it’s a street team, trade show, festival, or an in-store program; if you don't have any gifts, you have just handicapped your program severely! Get gifts, the return on them is 100-fold!
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