Trade Show Success Series - Part 7
- Antjuan Davis
- Jun 24, 2024
- 2 min read
TRADE SHOW CHORES
Make sure you write a list of the things you need at the show, so that you’re not all over the place when it’s time to set up. A lot of the things you definitely need will be said in this book, such as staff, gifts, table, graphics, tent if needed, etc.
It’s good when it comes to setting up to have 2 to 4 staff there to help (depending on the size of the booth). Get there early; you’ll be glad that you did, also you don’t know what problems will arise, like no electricity, wrong placement, etc. Have 1 or 2 dollies of your own because you don’t want to be relying on the trade show to have one for you. Also, it’s good for quick setup, and having dollies keeps things from getting damaged when carrying the equipment.
After things are set up, make sure it’s secured from theft. Don’t leave anything like tablets, iPods, gifts, or anything else that may be valuable in your booth. When you arrive, you will be ready to go and also have more time to spend doing some last-minute training and game planning.
THE LOOK OF THE BOOTH
Make sure everything looks clean, including the staff; and everything is matching and there is room for both consumers and staff to move around and engage. Be careful of sharp edges and things that may hurt the staff or consumers.
Many problems can easily arise from that. Make sure any blemishes like broken tent poles or huge cracks in tables are covered up. You only have about 4 seconds to make an impression and your booth will speak to them before anything else. If you have no idea on what your booth should look like, go and learn from successful booths at other trade shows.
IN CLOSING
Take this blog series and study it diligently, then put it into action and you will get the best education you could possibly get, mixing experience with good habits. Implement what is in this blog series and then teach it to your staff to get the best results.
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