The continuing saga of Andrew's challenges in preparing a trade show exhibition for his company.

This is the next Chapter in Andrew's first attempts at organizing a trade show booth for the Company.

In this blog we will introduce the only novel to put you in the shoes of an exhibitor, teaching you about trade shows...

Customers are in a buying mood. They have arrived in a new city, with new surroundings, with the express purpose of learning...

If there is one thing good salespeople love, it is closing at trade shows. Why? Because this is the part of the sale that really puts the...

Trade shows are busy, frantic settings to be working in, and it is important that you maximize your time and energy to bring in new sales...

At this point, you should begin to understand that successful trade show selling relies on careful planning, efficient use of time, and...

Your pre-show campaign should focus on getting show visitors to your booth.

In today’s digital world, marketing managers are expected to be able to measure the exact return on investment (“ROI”) on pretty much...

Attract Trade Show Attendees by Making Your Booth a Game Show You have seen it at every trade show or expo. The 10' x 10' booth with a...

She is hovering around your booth. Big bags. Zero eye contact. In fact, eyes are focused about three feet off the floor, scanning your...

How to Avoid the Problems with Playthings "Isn't that delightful? It will certainly garner significant attention." As you navigate the...

With some clients I get the same litany every year when we are working on their promotional product buys: “I’m looking for something...

"They'll see that as worthless," my client commented disdainfully when I showed him an affordable imprinted multi-tool for his...

Usually get this type of request as we near the holidays:  "I would like to give out (fill in latest super gadget name here) to my...

I am privileged to work with exceptionally creative clients and graphic designers who consistently produce outstanding ideas for...

CONTACT YOUR LEADS IF YOU WANT TO SUCCEED So, the trade show has been a success. You had a ton of attendee traffic, you educated them...

TRAIN YOUR STAFF OR CUT YOUR LEADS IN HALF Your booth staff will have a strong impact on the attendees’ first impression of your company....

MAKE YOUR PRESENTATION A MEGASENSATION Having a captivating presentation, that educates the audience about your company’s products or...

TO HELP THEM CONVERT, GIVE ’EM A SHIRT We have already talked a bit about giveaways, but now we are going to dive in a little deeper....